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"Power of consumers using social media: Examining the influences of ..."

Angella J. Kim, Kim K. P. Johnson (2016)

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DOI: 10.1016/J.CHB.2015.12.047

access: closed

type: Journal Article

metadata version: 2020-02-18

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Angella J. Kim, Kim K. P. Johnson:
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Comput. Hum. Behav. 58: 98-108 (2016)

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