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"How online self-customization creates identification: Antecedents and ..."

Soyeon Kwon, Sejin Ha, Chris Kowal (2017)

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DOI: 10.1016/J.CHB.2017.04.051

access: closed

type: Journal Article

metadata version: 2020-02-18

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Soyeon Kwon, Sejin Ha, Chris Kowal:
How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement. Comput. Hum. Behav. 75: 1-13 (2017)

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