"Virtual reality, real reactions?: Comparing consumers' perceptions and ..."

Gabriele Pizzi et al. (2019)

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DOI: 10.1016/J.CHB.2019.02.008

access: closed

type: Journal Article

metadata version: 2024-10-06

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Gabriele Pizzi, Daniele Scarpi, Marco Pichierri, Virginia Vannucci:
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores. Comput. Hum. Behav. 96: 1-12 (2019)

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