default search action
"Investigating the effect of social endorsement on customer brand ..."
Trung Dam-Huy Thai, Tien Wang (2020)
- Trung Dam-Huy Thai, Tien Wang:
Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA). Comput. Hum. Behav. 113: 106499 (2020)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.