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"How do motivations for commitment in online brand communities evolve? The ..."

Ting-hsiang Tseng, Hazel H. Huang, Adilina Setiawan (2017)

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DOI: 10.1016/J.CHB.2017.09.016

access: closed

type: Journal Article

metadata version: 2020-02-18

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Ting-hsiang Tseng, Hazel H. Huang, Adilina Setiawan:
How do motivations for commitment in online brand communities evolve? The distinction between knowledge- and entertainment-seeking motivations. Comput. Hum. Behav. 77: 326-335 (2017)

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