"Explaining consumer brand-related activities on social media: An ..."

Lisette de Vries et al. (2017)

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DOI: 10.1016/J.CHB.2017.05.016

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type: Journal Article

metadata version: 2024-10-06

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Lisette de Vries, Alessandro M. Peluso, Simona Romani, Peter S. H. Leeflang, Alberto Marcati:
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. Comput. Hum. Behav. 75: 272-282 (2017)

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