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"Watching VR advertising together: How 3D animated agents influence ..."
Dai-Yun Wu, Jih-Hsuan Tammy Lin, Nicholas David Bowman (2022)
- Dai-Yun Wu
, Jih-Hsuan Tammy Lin
, Nicholas David Bowman
:
Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. Comput. Hum. Behav. 133: 107255 (2022)
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