"How to retain customers: Understanding the role of trust in live streaming ..."

Mingli Zhang et al. (2022)

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DOI: 10.1016/J.CHB.2021.107052

access: closed

type: Journal Article

metadata version: 2022-10-02

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Mingli Zhang, Yafei Liu, Yu Wang, Lu Zhao:
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Comput. Hum. Behav. 127: 107052 (2022)

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