"The "backfire" effects of luxury advertising on TikTok: The ..."

Hao Zhang, Xiaojing Wang (2024)

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DOI: 10.1016/J.CHB.2024.108163

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type: Journal Article

metadata version: 2024-05-31

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Hao Zhang, Xiaojing Wang:
The "backfire" effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Comput. Hum. Behav. 155: 108163 (2024)

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