"Comparative effect of company-driven SNS activity vs. consumer-driven SNS ..."

Sung Ook Park, Hyung Jong Na, Ohbyung Kwon (2016)

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DOI: 10.1016/J.COMPIND.2016.07.008

access: closed

type: Journal Article

metadata version: 2020-02-18

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Sung Ook Park, Hyung Jong Na, Ohbyung Kwon:
Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebook. Comput. Ind. 82: 186-195 (2016)

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