"Neurophysiological Tools to Investigate Consumer's Gender Differences ..."

Giovanni Vecchiato et al. (2014)

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DOI: 10.1155/2014/912981

access: open

type: Journal Article

metadata version: 2020-04-25

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Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino, Barbara Wasikowska, Agata Wawrzyniak, Anna Latuszynska, Malgorzata Latuszynska, Kesra Nermend, Ilenia Graziani, Maria Rita Leucci, Arianna Trettel, Fabio Babiloni:
Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials. Comput. Math. Methods Medicine 2014: 912981:1-912981:12 (2014)

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