"Investigating the Impact of Big Data Analytics on Perceived Sales ..."

Muhammad Shahbaz et al. (2020)

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DOI: 10.1155/2020/5186870

access: open

type: Journal Article

metadata version: 2020-09-24

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  - https://dblp.org/rec/journals/complexity/ShahbazGZSAZ20
Muhammad Shahbaz, Chang-Yuan Gao, Li-Li Zhai, Fakhar Shahzad, Adnan Abbas, Rimsha Zahid:
Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities. Complex. 2020: 5186870:1-5186870:17 (2020)

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