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"A neural network application to consumer classification to improve the ..."
Frederick Kaefer, Carrie M. Heilman, Samuel D. Ramenofsky (2005)
- Frederick Kaefer
, Carrie M. Heilman, Samuel D. Ramenofsky:
A neural network application to consumer classification to improve the timing of direct marketing activities. Comput. Oper. Res. 32: 2595-2615 (2005)
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