"Modeling dynamic effects of promotion on interpurchase times."

Dennis Fok, Richard Paap, Philip Hans Franses (2012)

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DOI: 10.1016/J.CSDA.2012.03.022

access: closed

type: Journal Article

metadata version: 2024-10-06

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Dennis Fok, Richard Paap, Philip Hans Franses:
Modeling dynamic effects of promotion on interpurchase times. Comput. Stat. Data Anal. 56(11): 3055-3069 (2012)

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