"Effective Design of Products/Services: An Approach Based on Integration of ..."

Rohit Verma et al. (2001)

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DOI: 10.1111/J.1540-5915.2001.TB00957.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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Rohit Verma, Gary M. Thompson, William L. Moore, Jordan Louviere:
Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions. Decis. Sci. 32(1): 165-194 (2001)

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