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"The moderating effects of keyword competition on the determinants of ad ..."

Anteneh Ayanso, Armin Karimi (2015)

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DOI: 10.1016/J.DSS.2014.11.009

access: closed

type: Journal Article

metadata version: 2020-02-20

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Anteneh Ayanso, Armin Karimi:
The moderating effects of keyword competition on the determinants of ad position in sponsored search advertising. Decis. Support Syst. 70: 42-59 (2015)

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