"Predicting and explaining patronage behavior toward web and traditional ..."

Wei-yu Kevin Chiang, Dongsong Zhang, Lina Zhou (2006)

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DOI: 10.1016/J.DSS.2004.08.016

access: closed

type: Journal Article

metadata version: 2020-02-20

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Wei-yu Kevin Chiang, Dongsong Zhang, Lina Zhou:
Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression. Decis. Support Syst. 41(2): 514-531 (2006)

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