"Estimating the effect of word of mouth on churn and cross-buying in the ..."

Torsten Dierkes, Martin Bichler, Ramayya Krishnan (2011)

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DOI: 10.1016/J.DSS.2011.01.002

access: closed

type: Journal Article

metadata version: 2020-02-20

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Torsten Dierkes, Martin Bichler, Ramayya Krishnan:
Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks. Decis. Support Syst. 51(3): 361-371 (2011)

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