"Online media coverage, consumer engagement and movie sales: A PVAR approach."

Nan Feng et al. (2020)

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DOI: 10.1016/J.DSS.2020.113267

access: closed

type: Journal Article

metadata version: 2020-03-19

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Nan Feng, Huanhuan Feng, Dahui Li, Minqiang Li:
Online media coverage, consumer engagement and movie sales: A PVAR approach. Decis. Support Syst. 131: 113267 (2020)

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