"Bridging information systems and marketing: Charting collaborative pathways."

Stephen L. France et al. (2024)

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DOI: 10.1016/J.DSS.2024.114328

access: open

type: Journal Article

metadata version: 2024-12-09

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Stephen L. France, Mahyar Sharif Vaghefi, Brett Kazandjian, Merrill Warkentin:
Bridging information systems and marketing: Charting collaborative pathways. Decis. Support Syst. 187: 114328 (2024)

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