"Online keyword based advertising: Impact of ad impressions on own-channel ..."

Ram D. Gopal, Xinxin Li, Ramesh Sankaranarayanan (2011)

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DOI: 10.1016/J.DSS.2011.04.002

access: closed

type: Journal Article

metadata version: 2020-02-20

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Ram D. Gopal, Xinxin Li, Ramesh Sankaranarayanan:
Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates. Decis. Support Syst. 52(1): 1-8 (2011)

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