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"A decision support framework to implement optimal personalized marketing ..."

Leo Guelman, Montserrat Guillén, Ana Maria Pérez-Marín (2015)

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DOI: 10.1016/J.DSS.2015.01.010

access: closed

type: Journal Article

metadata version: 2020-02-20

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Leo Guelman, Montserrat Guillén, Ana Maria Pérez-Marín:
A decision support framework to implement optimal personalized marketing interventions. Decis. Support Syst. 72: 24-32 (2015)

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