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"Mining churning behaviors and developing retention strategies based on a ..."
Hyeseon Lee et al. (2011)
- Hyeseon Lee, Yeonhee Lee, Hyunbo Cho, Kwanyoung Im, Yong Seog Kim:

Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model. Decis. Support Syst. 52(1): 207-216 (2011)

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