"The long tail or the short tail: The category-specific impact of eWOM on ..."

Jung Lee, Jae-Nam Lee, Hojung Shin (2011)

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DOI: 10.1016/J.DSS.2011.02.011

access: closed

type: Journal Article

metadata version: 2020-02-20

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Jung Lee, Jae-Nam Lee, Hojung Shin:
The long tail or the short tail: The category-specific impact of eWOM on sales distribution. Decis. Support Syst. 51(3): 466-479 (2011)

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