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"The long tail or the short tail: The category-specific impact of eWOM on ..."
Jung Lee, Jae-Nam Lee, Hojung Shin (2011)
- Jung Lee
, Jae-Nam Lee, Hojung Shin
:
The long tail or the short tail: The category-specific impact of eWOM on sales distribution. Decis. Support Syst. 51(3): 466-479 (2011)
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