"Should firms pay for online brand communities: Using lead user theory in ..."

Yuanxiang John Li, Elizabeth Hoffman, Dan Zhu (2022)

> Home

Details and statistics

DOI: 10.1016/J.DSS.2021.113729

access: closed

type: Journal Article

metadata version: 2022-03-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/dss/LiHZ22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/dss/LiHZ22
Yuanxiang John Li, Elizabeth Hoffman, Dan Zhu:
Should firms pay for online brand communities: Using lead user theory in analyzing two contrasting cases. Decis. Support Syst. 155: 113729 (2022)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.