"Social influence tactics in e-commerce onboarding: The role of social ..."

Konstantin Roethke et al. (2020)

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DOI: 10.1016/J.DSS.2020.113268

access: closed

type: Journal Article

metadata version: 2020-03-19

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Konstantin Roethke, Johannes Klumpe, Martin Adam, Alexander Benlian:
Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations. Decis. Support Syst. 131: 113268 (2020)

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