"Brand extension of online technology products: Evidence from search engine ..."

Peijian Song et al. (2010)

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DOI: 10.1016/J.DSS.2010.01.005

access: closed

type: Journal Article

metadata version: 2020-02-20

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Peijian Song, Cheng Zhang, Yunjie Calvin Xu, Lihua Huang:
Brand extension of online technology products: Evidence from search engine to virtual communities and online news. Decis. Support Syst. 49(1): 91-99 (2010)

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