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"Online information product design: The influence of product integration on ..."

Peijian Song, Cheng Zhang, Ping Zhang (2013)

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DOI: 10.1016/J.DSS.2012.09.008

access: closed

type: Journal Article

metadata version: 2020-02-20

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Peijian Song, Cheng Zhang, Ping Zhang:
Online information product design: The influence of product integration on brand extension. Decis. Support Syst. 54(2): 826-837 (2013)

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