"The commercial use of segmentation and predictive modeling techniques for ..."

Peter C. Verhoef et al. (2003)

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DOI: 10.1016/S0167-9236(02)00069-6

access: closed

type: Journal Article

metadata version: 2020-02-20

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Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang:
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decis. Support Syst. 34(4): 471-481 (2003)

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