"Optimal advertising strategy for streaming platforms: Whether to purchase ..."

Jiahe Wang et al. (2025)

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DOI: 10.1016/J.DSS.2025.114427

access: closed

type: Journal Article

metadata version: 2025-03-17

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Jiahe Wang, Nan Feng, Haiyang Feng, Minqiang Li:
Optimal advertising strategy for streaming platforms: Whether to purchase external consumer data. Decis. Support Syst. 192: 114427 (2025)

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