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"From clicking to consideration: A business intelligence approach to ..."

Hao Wang, Qiang Wei, Guoqing Chen (2013)

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DOI: 10.1016/J.DSS.2012.10.052

access: closed

type: Journal Article

metadata version: 2020-02-20

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Hao Wang, Qiang Wei, Guoqing Chen:
From clicking to consideration: A business intelligence approach to estimating consumers' consideration probabilities. Decis. Support Syst. 56: 397-405 (2013)

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