"Time-varying effects of search engine advertising on sales-An empirical ..."

Yanwu Yang et al. (2022)

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DOI: 10.1016/J.DSS.2022.113843

access: closed

type: Journal Article

metadata version: 2023-05-28

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Yanwu Yang, Kang Zhao, Daniel Dajun Zeng, Bernard Jim Jansen:
Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce. Decis. Support Syst. 163: 113843 (2022)

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