"The value of offline channel subsidy in bricks and clicks: an O2O supply ..."

Zhisong Chen, Li Fang, Shong-Iee Ivan Su (2021)

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DOI: 10.1007/S10660-019-09386-Z

access: closed

type: Journal Article

metadata version: 2025-01-19

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Zhisong Chen, Li Fang, Shong-Iee Ivan Su:
The value of offline channel subsidy in bricks and clicks: an O2O supply chain coordination perspective. Electron. Commer. Res. 21(2): 599-643 (2021)

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