"Happiness backfires: emotion and sales in live streaming."

Peiyuan Du, Ziyao Huang (2025)

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DOI: 10.1007/S10660-023-09760-Y

access: closed

type: Journal Article

metadata version: 2025-10-14

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Peiyuan Du, Ziyao Huang:
Happiness backfires: emotion and sales in live streaming. Electron. Commer. Res. 25(4): 2641-2672 (2025)

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