"A study on the influence of the characteristics of key opinion leaders on ..."

Wei He, Chenyuan Jin (2024)

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DOI: 10.1007/S10660-022-09651-8

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type: Journal Article

metadata version: 2024-08-22

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Wei He, Chenyuan Jin:
A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce: based on dual-systems theory. Electron. Commer. Res. 24(2): 1235-1265 (2024)

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