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"A study on the influence of the characteristics of key opinion leaders on ..."
Wei He, Chenyuan Jin (2024)
- Wei He, Chenyuan Jin

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A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce: based on dual-systems theory. Electron. Commer. Res. 24(2): 1235-1265 (2024)

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