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"Exploring the disseminating behaviors of eWOM marketing: persuasion in ..."
Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang (2012)
- Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang:
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video. Electron. Commer. Res. 12(2): 201-224 (2012)
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