"Distinct role of targeting precision of Internet-based targeted ..."

Zhao Jiang, Wu Dan, Liu Jie (2020)

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DOI: 10.1007/S10660-019-09388-X

access: closed

type: Journal Article

metadata version: 2025-01-19

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Zhao Jiang, Wu Dan, Liu Jie:
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market. Electron. Commer. Res. 20(2): 453-474 (2020)

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