"Design of sweepstakes-based social media marketing for online customer ..."

Woojin Jung, Seungjun Yang, Hee-Woong Kim (2020)

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DOI: 10.1007/S10660-018-09329-0

access: closed

type: Journal Article

metadata version: 2025-01-19

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Woojin Jung, Seungjun Yang, Hee-Woong Kim:
Design of sweepstakes-based social media marketing for online customer engagement. Electron. Commer. Res. 20(1): 119-146 (2020)

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