"Effects of streamer effort and popularity on livestream retailing ..."

Bo Lu, Guoxin Li, Jiaoju Ge (2025)

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DOI: 10.1007/S10660-023-09757-7

access: closed

type: Journal Article

metadata version: 2025-09-07

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Bo Lu, Guoxin Li, Jiaoju Ge:
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study. Electron. Commer. Res. 25(4): 2553-2583 (2025)

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