"Proliferation in live streaming commerce, and key opinion leader selection."

Wenjing Lyu, Ye Qi, Jin Liu (2024)

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DOI: 10.1007/S10660-022-09605-0

access: closed

type: Journal Article

metadata version: 2025-09-15

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Wenjing Lyu, Ye Qi, Jin Liu:
Proliferation in live streaming commerce, and key opinion leader selection. Electron. Commer. Res. 24(2): 1153-1186 (2024)

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