"Customer co-creation in B2C e-commerce: does it lead to better new products?"

Loo Geok Pee (2016)

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DOI: 10.1007/S10660-016-9221-Z

access: closed

type: Journal Article

metadata version: 2020-06-15

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Loo Geok Pee:
Customer co-creation in B2C e-commerce: does it lead to better new products? Electron. Commer. Res. 16(2): 217-243 (2016)

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