"Decoding the effectiveness of social media influencers' endorsement ..."

Parth Salunke et al. (2025)

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DOI: 10.1007/S10660-025-09975-1

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type: Journal Article

metadata version: 2025-07-04

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Parth Salunke, Varsha Jain, Jacqueline Eastman, Tatsita Mishra, Amrita Chakraborty:
Decoding the effectiveness of social media influencers' endorsement on consumer behavior: an evidence-based approach. Electron. Commer. Res. 25(3): 2309-2345 (2025)

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