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"The influence of atmospheric cues and social presence on consumers' ..."
Wenhua Shi, Fengyi Li, Mingyao Hu (2025)
- Wenhua Shi, Fengyi Li, Mingyao Hu

:
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming. Electron. Commer. Res. 25(4): 3325-3353 (2025)

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