"A Bayesian network approach to juxtapose brand engagement and behaviors of ..."

Taewon Suh, Seok Kang, Elyria A. Kemp (2020)

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DOI: 10.1007/S10660-018-9320-0

access: closed

type: Journal Article

metadata version: 2025-01-19

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Taewon Suh, Seok Kang, Elyria A. Kemp:
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. Electron. Commer. Res. 20(2): 361-379 (2020)

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