"Factors affecting customer intention to return in online shopping: the ..."

Yun Wang, Bo Yu, Jing Chen (2025)

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DOI: 10.1007/S10660-023-09769-3

access: closed

type: Journal Article

metadata version: 2025-09-07

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Yun Wang, Bo Yu, Jing Chen:
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance. Electron. Commer. Res. 25(4): 2729-2763 (2025)

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