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"Physical or virtual showroom? The decision for omni-channel retailers in ..."
Zhe Zhang, Xiaoni Wen (2024)
- Zhe Zhang

, Xiaoni Wen:
Physical or virtual showroom? The decision for omni-channel retailers in the context of cross-channel free-riding. Electron. Commer. Res. 24(4): 2609-2635 (2024)

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