"Supervising or assisting? The influence of virtual anchor driven by ..."

Yuexian Zhang, Xueying Wang, Xin Zhao (2025)

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DOI: 10.1007/S10660-023-09783-5

access: closed

type: Journal Article

metadata version: 2025-10-14

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Yuexian Zhang, Xueying Wang, Xin Zhao:
Supervising or assisting? The influence of virtual anchor driven by AI-human collaboration on customer engagement in live streaming e-commerce. Electron. Commer. Res. 25(4): 3047-3070 (2025)

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