"The impacts of gamification designs on consumer purchase: A use and ..."

Tong Che et al. (2023)

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DOI: 10.1016/J.ELERAP.2023.101268

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type: Journal Article

metadata version: 2023-08-18

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Tong Che, Yaoyao Peng, Qiang Zhou, Alissa M. Dickey, Fujun Lai:
The impacts of gamification designs on consumer purchase: A use and gratification theory perspective. Electron. Commer. Res. Appl. 59: 101268 (2023)

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