"How does marketers' and users' content on corporate Facebook fan pages ..."

Antonia Estrella-Ramon et al. (2019)

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DOI: 10.1016/J.ELERAP.2019.100867

access: closed

type: Journal Article

metadata version: 2025-05-31

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  - https://dblp.org/rec/journals/ecra/Estrella-RamonG19
Antonia Estrella-Ramon, Nieves García-de-Frutos, José Manuel Ortega Egea, Cristina Segovia-López:
How does marketers' and users' content on corporate Facebook fan pages influence brand equity? Electron. Commer. Res. Appl. 36 (2019)

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