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"How the live streaming commerce viewers process the persuasive message: An ..."

Xiayuan Gao et al. (2021)

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DOI: 10.1016/J.ELERAP.2021.101087

access: closed

type: Journal Article

metadata version: 2022-10-02

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Xiayuan Gao, Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qi Li:
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness. Electron. Commer. Res. Appl. 49: 101087 (2021)

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